Smart companies know how to be ready for whatever their customers throw at them. You should be asking yourself, "What are my customers not asking for but they really want anyway?"

            Customers expect you to be mind readers. So if you are not asking how your product is used by your customer, you will not know what they really need. Knowing the needs of your customer could mean the difference between being a value-added provider or just another vendor selling on price. Look beyond your typical product to see if there are value-added services that you could provide or maybe you could provide with the assistance of other partners throughout the country.