Supplier Spotlight: Colorbiotics Continues Innovation in the Colorant Market
Landscape colorant, coating and equipment supplier Colorbiotics saves customers money while maintaining high quality standards and offering dedicated customer service.
Date Posted: 9/1/2012
Colorbiotics, a manufacturer of colorants, coatings and specialized application and mixing equipment for coloring wood fiber and aggregate, has emerged as an industry leader thanks to its relentless passion for excellence, a world-class team of research scientists and a commitment to customer service.
Founded in Ames, Iowa in 1989 as a new business unit by Becker Underwood, an established leader in bio-agronomic and specialty colorants and seed coatings, Colorbiotics has always been dedicated to developing the highest quality landscape colorants and coatings.
“In keeping with the philosophy of our parent company, Colorbiotics has continued a long-standing tradition of providing a variety of functional coatings and colorants to meet the needs of a variety of markets and applications,” said Brent Lester, chief operating officer. “But it doesn’t stop there. We are also committed to providing customers with tools to enhance their business and maximize profitability. It’s a role we take very seriously, but more important, a service our customers not only appreciate but have come to expect.”
Since its beginning, the company has dedicated a significant capital investment toward research and development. The Colorbiotics production facility includes a state-of-the-art laboratory where the company’s research and development teams, recruited from around the globe, work diligently in search of the next colorant product innovation. The company has successfully brought several new shades and colorant offerings to the market within the past two years alone.
Because quality control is a high priority at Colorbiotics, each batch of colorant is submitted to rigorous testing to ensure consistent quality and optimal performance.
“Colorbiotics is the only colorant manufacturer to employ strict ISO 9001 quality checks so our customers are guaranteed to receive only the safest, highest quality products on the market today,” said Kent Rotert, director of sales and marketing.
Colorbiotics also operates by a lean manufacturing process — a concept that provides more value for its customers, less waste of time and raw materials, and ultimately, increased profit. The company’s efficient straight line manufacturing process enhances production flow, from the arrival of raw materials to shipping of finished goods, allowing Colorbiotics to offer the same quality products in both large and small volume orders. The latest equipment upgrades provide maximum production efficiencies, including automated filling stations that ensure every batch of colorant is consistent. This helps Colorbiotics to efficiently accommodate “small batch” orders, allowing the company to provide many niche and smaller-volume customers with the same quality product at a reasonable price.
In addition to its colorants, Colorbiotics supplies mulch coloring systems. The Sahara® X Series is capable of producing up to 400 cubic yards of superior color-enhanced mulch per hour. The patented system employs atomizing technology, which uses dramatically less water than other systems, hence decreasing weight and drying time for advanced productivity. This equates to the highest-quality mulch product that weighs less, reducing shipping costs and increasing the bottom line for the company’s colored mulch producing customers.
Colorbiotics’ dedicated customer service includes an on-site visit from a trained service technician following the arrival of every coloring system. The technician supervises the setup and provides operational consultation including assistance with calibration to make certain the equipment is performing at peak operational efficiency from the get-go. Ongoing maintenance, equipment audits and customized service plans ensure Colorbiotics customers continue to receive the highest level of equipment support even after set-up.
For more information about Colorbiotics and its products and services, visit www.colorbiotics.com.
Randy Happel is a features writer for Two Rivers Marketing on behalf of Colorbiotics.
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